Wednesday, November 27African Digital Business Magazine

Tag: global brand

Strong recovery and acceleration for global hospitality brand, Club Med
Africa Travel, Mauritius News, South Africa News

Strong recovery and acceleration for global hospitality brand, Club Med

While still affected by the Covid-19 crisis, trends in business volume for pioneers of all-inclusive holidays, Club Med, has evolved differently in various geographical areas.  In the 1st half of 2022 (H1 22) Club Med saw its business volume increase by more than 300% compared to the 1st half of 2021 (H1 21) when ski resorts were closed in France, and international travel was largely restricted. In total, Club Med recorded a turnover of €811 million in H1 22, only 10% lower than in H1 19.  In Europe and the Americas (North and South), the 5th wave of Covid-19 impacted activity until February. From March, Club Med experienced a very strong rebound taking advantage of the "Revenge Travel" phenomenon:  Europe returned to the level of H1 19 (-1%), despite concerns stemming from the wa...