A new horizon for print and communication service providers
By Hennie Kruger, Head of Commercial Print at Canon South Africa
Print and communication service providers specialising in direct mail and transactional applications have come a long way in the last 10 years. To keep pace in our digital world, they have continuously evolved their services to meet the demands for shorter runs and personalisation. Thanks to the introduction of and advances in inkjet, these printers are now able to offer single-pass printing, making way for higher margins, less inventory and shorter turnaround times. Let’s take a closer look at the evolution of this market and how Canon’s ColorStream web-fed inkjet technology is enabling print and communication service providers to enhance their product offering and increase profit margins.
Today’s customer is demanding. Surr...