into Archives - Page 8 of 9 - AfricaBusiness.com

14Jul

By AfricaBusiness.comNo Comments

South Africa News

Eight reasons why copywriting is more important than ever before

by Chemory Gunko 8 reasons copywriting is more important than ever before (Microsoft Word) You’d think, with the variety of tools available to us in today’s wide media landscape, that the need for good copywriting would have fallen by the wayside – but you couldn’t be further from the truth. Nowadays, more than ever, it’s the guys with the best copywriting – and most informative content – that achieve the kinds of viral traction that we all dream of for our business marketing. So, why is great copywriting still so much of a draw card in today’s multimedia world? 1. Content is King There may be a million things to do online, but the most important one is reading. Without negating the importance of your design, which is crucial to grabbing people...

14Jul

By AfricaBusiness.comNo Comments

African News, South Africa News

Why SEO is not the be-all and end-all of everything

by Chemory Gunko Why SEO is not the be-all and end-all of everything (Microsoft Word) The buzzword on everyone’s lips – for a while already – has been SEO. And it doesn’t matter where you turn or who you speak to, every agency is telling you that if they do your website and SEO, you’ll rank number one on all Google searches and your success is assured. But how realistic is this really? 1. Is your product something that people will search for? I can’t tell you how often I’ve seen this one – and really wanted to turn around and say, okay well when did you last go on to the Internet searching for air freshener or toilet rolls? The truth is that there are just some things that people aren’t looking for – or wouldn’t even think to inser...

12Jul

By AfricaBusiness.comNo Comments

Africa Travel, African News

Manama Hotels Top List of Global Revenue Earners

Ernst & Young Reports Bahrain Hotels Top List of Largest Increase in Revenue per Available Room MANAMA, Bahrain, July 12, 2012 /PRNewswire-USNewswire/ -- Bahrain's hotel industry tops list of global revenue earners in the Middle East/North Africa region according to the latest report issued by Ernst & Young. Hotels in Manama reported a 52.1 percent increase in revenue per available room (RevPAR) for the first five months of 2012 as reported by Ernst & Young's Middle East Hotel Benchmark Survey for May 2012. Manama hotels also saw sustained increased in occupancy rates at 14 percent growth. This growth signals sustained growth during the peak vacation season in the Middle East. According to GulfNews.com, partner and head of MENA transaction real estate at Ernst & Young, Yous...

12Jul

By AfricaBusiness.comNo Comments

African News

Is this a crisis?

By Thandisizwe Mgudlwa The Instagram vulnerability warning, strangers able to access your private information, so reads a statement. Another question is: Are you one of the 50 million users of Instagram, the photo-sharing service bought by Facebook in April for $1 billion? If so you need to look out for an Instagram update to fix a vulnerability that has just been published by Spanish security researcher Sebastin Guerrero. According to comments Carey van Vlaanderen, CEO of ESET Southern Africa: “This vulnerability, which Guerrero has dubbed the "Friendship Vulnerability," allows people you don't know to add themselves as a friend to your Instagram account, with privileges that include viewing photos you thought were Private. It is reported that Instagram has now placed a noti...

10Jul

By AfricaBusiness.comNo Comments

African News

7 simple ways to make your email marketing stand out from the crowd

By Chemory Gunko In our cluttered and busy media world, merely having an email address or cellphone number is an invitation to get bombarded by marketing nowadays. So, just how do you cut through the clutter and make your email is the one that jumps up and grabs attention? You have 3 seconds – if that – to grab your reader’s attention, and the most important tools in your arsenal are your subject line and page title tag. Let’s begin with the title tag. 1. Your page title tag Often overlooked, and usually defaulted to Untitled Document, your page title tag is the piece of text that shows in the tab of your browser window when the document is viewed online, and most importantly, is the text that is picked and displayed when the little notification box pops up to tell yo...

10Jul

By AfricaBusiness.comNo Comments

African News

Frost & Sullivan: Heavy-Duty Truck Market on the Verge of Increasing Dedicated Global Production Platforms

Nearly one in three trucks manufactured by 2018 to feature platform based lineage MOUNTAIN VIEW, Calif., July 10, 2012 /PRNewswire/ -- After less than 10 years, since Western original equipment manufacturers (OEMs) started entering Brazil, Russia, India and China (BRIC) markets with serious intent, the very face and structure of the global heavy-duty truck market has changed. Markets considered an afterthought a few decades ago are now dictating the course of global commercial vehicle demand and the growth of the industry. Seismic changes shaping the global commercial vehicle industry have truly flattened the world, where OEMs from both triad (United States, European Union and Japan) and non-triad markets are aggressively competing for sustainable and robust growth. As they begin developin...

10Jul

By AfricaBusiness.comNo Comments

African News

Africa – Mobile Voice Market and Major Network Operators

Market penetration to reach 60% among Africa's one billion people in 2012 Mobile phones represent more than 90% of all telephone lines in Africa. Market penetration passed the 50% mark in 2010 and is expected to reach 60% in 2012. Subscriber growth across the continent has slowed to around 17% p.a, but several individual markets are still growing at 50% p.a. or more and others stand at only single-digit penetration rates. The continent's most advanced markets have passed the 100% penetration mark. Although the greatest demand is in the major cities, cellular solutions are also being employed to increase accessibility in rural and other disadvantaged areas. In addition to mobile networks, Wireless Local Loop (WLL) systems have been introduced in a large number of countries for the provision...

10Jul

By AfricaBusiness.comNo Comments

Africa Travel, African News, Tanzania News

Four Seasons Sets Up Camp in Tanzania’s Serengeti National Park; Lodge is First of Three Launching Brand’s Sub-Saharan Expansion

Existing property to be renamed Four Seasons Safari Lodge Serengeti, Tanzania; additional new properties planned in Ngorongoro Conservation Area and on the island of Zanzibar TORONTO, July 10, 2012 /PRNewswire-USNewswire/ -- Four Seasons Hotels and Resorts has signed a long term management agreement with the owners of Bilila Lodge, a resort in the Serengeti National Park, and is now operating the property, which will be upgraded and renamed Four Seasons Safari Lodge Serengeti, Tanzania in fall 2012. "We have long wanted to expand into Sub-Saharan Africa and offer new outdoor adventure experiences to our guests," says Kathleen Taylor, president and CEO, Four Seasons Hotels and Resorts. "Now, we're thrilled to have an outstanding location and partners who share our vision to create a wo...

10Jul

By AfricaBusiness.comNo Comments

African News

Agreement to Purchase Contiguous Mining Lease with the Obotan Gold Project

PMI acquires mining lease continguous................ (MS Word) PMI acquires mining lease continguous................ (Acrobat Reader .pdf) PMI Gold Corporation(TSX-V: PMV) (ASX: PVM) is pleased to announce that its 100% wholly-owned subsidiary, Adansi Gold Company (Ghana) Limited (“Adansi”) has entered into an agreement with Midras Mining Company Ltd (“Midras”) to acquire the DatanoMining Leasewhich sits contiguous to the Company’sflagship Obotan Gold Project in south-west Ghana (Figure 1) (please download file). The Midras concession covers an area of 50km2 and sits strategically south of the Nkran deposit providing PMI access to the extensions of the mineralised Nkran and Fromenda structures and the opportunity to develop additional oxide resource targets close to the...

10Jul

By AfricaBusiness.comNo Comments

African News, South Africa News

Students need vocational education

By Thandisizwe Mgudlwa Vocational education and training is clearly the answer for most students who can't enter the university system. That is why experts have in the past urged students to consider private colleges and Further Education and Training (FET) institutions as a viable option for gaining a tertiary education. Among them are quality institutions offering courses that address the economic needs of our country. Many colleges have a higher ratio of graduates placed directly into related employment. Sharene Menteath, Head of Academics at CTI Education Group comments: "CTI Information Systems graduates are employed at the same level as university graduates, but require only one year of study and are likely to have earned an additional R100 000 before their universi...