knowledge Archives - Page 3 of 3

14Jul

By AfricaBusiness.comNo Comments

South Africa News

Eight reasons why copywriting is more important than ever before

by Chemory Gunko 8 reasons copywriting is more important than ever before (Microsoft Word) You’d think, with the variety of tools available to us in today’s wide media landscape, that the need for good copywriting would have fallen by the wayside – but you couldn’t be further from the truth. Nowadays, more than ever, it’s the guys with the best copywriting – and most informative content – that achieve the kinds of viral traction that we all dream of for our business marketing. So, why is great copywriting still so much of a draw card in today’s multimedia world? 1. Content is King There may be a million things to do online, but the most important one is reading. Without negating the importance of your design, which is crucial to grabbing people...

14Jul

By AfricaBusiness.comNo Comments

African News, South Africa News

Why SEO is not the be-all and end-all of everything

by Chemory Gunko Why SEO is not the be-all and end-all of everything (Microsoft Word) The buzzword on everyone’s lips – for a while already – has been SEO. And it doesn’t matter where you turn or who you speak to, every agency is telling you that if they do your website and SEO, you’ll rank number one on all Google searches and your success is assured. But how realistic is this really? 1. Is your product something that people will search for? I can’t tell you how often I’ve seen this one – and really wanted to turn around and say, okay well when did you last go on to the Internet searching for air freshener or toilet rolls? The truth is that there are just some things that people aren’t looking for – or wouldn’t even think to inser...

10Jul

By AfricaBusiness.comNo Comments

African News

7 simple ways to make your email marketing stand out from the crowd

By Chemory Gunko In our cluttered and busy media world, merely having an email address or cellphone number is an invitation to get bombarded by marketing nowadays. So, just how do you cut through the clutter and make your email is the one that jumps up and grabs attention? You have 3 seconds – if that – to grab your reader’s attention, and the most important tools in your arsenal are your subject line and page title tag. Let’s begin with the title tag. 1. Your page title tag Often overlooked, and usually defaulted to Untitled Document, your page title tag is the piece of text that shows in the tab of your browser window when the document is viewed online, and most importantly, is the text that is picked and displayed when the little notification box pops up to tell yo...

7Jul

By AfricaBusiness.comNo Comments

African News

“The Electric Power Infrastructure Security Market Will Reach $3.7bn in 2012” Says Visiongain Report

Visiongain’s analysis indicates that the electric power infrastructure security market to be worth $3.7bn in 2012, as companies and organisations across a number of sectors seek to secure their systems, networks, information and data against the dangers of cyberspace. London, United Kingdom, July 07, 2012 --(PR.com)-- The electric power infrastructure security market is therefore forecast by Visiongain to record strong and continuous growth over the next decade, as the security of electric power infrastructure gains in importance against a backdrop of increasing physical and cyber threats and attacks. The lead analyst of the Electric Power Infrastructure Security report commented that "Electric power infrastructure security is a growth market for both governments and the pr...