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17Jul

By Rebecca ChimjekaNo Comments

African News, Malawi News

Fight on Malaria rages in MALAWI

By Rabecca Chimjeka Fight on Malaria rages in Malawi (Microsoft Word) Malaria remains a threat and a major cause of deaths in Sub-Saharan Africa and Malawi in particular, confirms the country’s 2010 Demographic and Health Survey. Malawi government, through the Ministry of Health is implementing a five year called Indoor Residual Spraying (IRS) targeting communities in the country’s five lakeshore districts of Karonga,Nkhatabay, Nkhotakota,Salima,Mangochi and the two Lower Shire districts of Chikhwawa and Nsanje. According o the Doreen Ali of the Malaria Control Program in the Ministry of Health, the IRS drive that rolled out in 2007 is on track. She confirms that 77,647 structures have been sprayed out of 82,629 targeted translating into about 88 percent su...

14Jul

By AfricaBusiness.comNo Comments

South Africa News

Eight reasons why copywriting is more important than ever before

by Chemory Gunko 8 reasons copywriting is more important than ever before (Microsoft Word) You’d think, with the variety of tools available to us in today’s wide media landscape, that the need for good copywriting would have fallen by the wayside – but you couldn’t be further from the truth. Nowadays, more than ever, it’s the guys with the best copywriting – and most informative content – that achieve the kinds of viral traction that we all dream of for our business marketing. So, why is great copywriting still so much of a draw card in today’s multimedia world? 1. Content is King There may be a million things to do online, but the most important one is reading. Without negating the importance of your design, which is crucial to grabbing people...

14Jul

By AfricaBusiness.comNo Comments

African News, South Africa News

Why SEO is not the be-all and end-all of everything

by Chemory Gunko Why SEO is not the be-all and end-all of everything (Microsoft Word) The buzzword on everyone’s lips – for a while already – has been SEO. And it doesn’t matter where you turn or who you speak to, every agency is telling you that if they do your website and SEO, you’ll rank number one on all Google searches and your success is assured. But how realistic is this really? 1. Is your product something that people will search for? I can’t tell you how often I’ve seen this one – and really wanted to turn around and say, okay well when did you last go on to the Internet searching for air freshener or toilet rolls? The truth is that there are just some things that people aren’t looking for – or wouldn’t even think to inser...

10Jul

By AfricaBusiness.comNo Comments

African News

7 simple ways to make your email marketing stand out from the crowd

By Chemory Gunko In our cluttered and busy media world, merely having an email address or cellphone number is an invitation to get bombarded by marketing nowadays. So, just how do you cut through the clutter and make your email is the one that jumps up and grabs attention? You have 3 seconds – if that – to grab your reader’s attention, and the most important tools in your arsenal are your subject line and page title tag. Let’s begin with the title tag. 1. Your page title tag Often overlooked, and usually defaulted to Untitled Document, your page title tag is the piece of text that shows in the tab of your browser window when the document is viewed online, and most importantly, is the text that is picked and displayed when the little notification box pops up to tell yo...

10Jul

By AfricaBusiness.comNo Comments

African News

Africa – Mobile Voice Market and Major Network Operators

Market penetration to reach 60% among Africa's one billion people in 2012 Mobile phones represent more than 90% of all telephone lines in Africa. Market penetration passed the 50% mark in 2010 and is expected to reach 60% in 2012. Subscriber growth across the continent has slowed to around 17% p.a, but several individual markets are still growing at 50% p.a. or more and others stand at only single-digit penetration rates. The continent's most advanced markets have passed the 100% penetration mark. Although the greatest demand is in the major cities, cellular solutions are also being employed to increase accessibility in rural and other disadvantaged areas. In addition to mobile networks, Wireless Local Loop (WLL) systems have been introduced in a large number of countries for the provision...

10Jul

By AfricaBusiness.comNo Comments

Africa Travel, African News, Tanzania News

Four Seasons Sets Up Camp in Tanzania’s Serengeti National Park; Lodge is First of Three Launching Brand’s Sub-Saharan Expansion

Existing property to be renamed Four Seasons Safari Lodge Serengeti, Tanzania; additional new properties planned in Ngorongoro Conservation Area and on the island of Zanzibar TORONTO, July 10, 2012 /PRNewswire-USNewswire/ -- Four Seasons Hotels and Resorts has signed a long term management agreement with the owners of Bilila Lodge, a resort in the Serengeti National Park, and is now operating the property, which will be upgraded and renamed Four Seasons Safari Lodge Serengeti, Tanzania in fall 2012. "We have long wanted to expand into Sub-Saharan Africa and offer new outdoor adventure experiences to our guests," says Kathleen Taylor, president and CEO, Four Seasons Hotels and Resorts. "Now, we're thrilled to have an outstanding location and partners who share our vision to create a wo...

9Jul

By AfricaBusiness.comNo Comments

African News

Market Rally Running Out of Steam?

LONDON, July 9, 2012 /PRNewswire/ -- June proved to be a bullish month for stock markets, with investors buying back into the market after three previous months of declines as Central Banks looked to stimulate a slowing global economy. In June, the FTSE 100 gained 251 points or 4.7%. However, having hit resistance at the 5700 level at the end of last week, will the FTSE's charge start to run out of steam? By close of play in the UK on Friday (July 6), all the major indices were firmly in the red, with the Dow Jones leading the way as it fell by over 150 points (over 1%) by 4.40pm (BST). Major indices in the UK and Europe recorded falls too, with the FTSE 100 shedding 30 points and Germany's DAX 30 sliding by over 125 points to close the week at 5662.6 and 6410.1 respectively. L...

7Jul

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African News, Science, South Africa News

The forgotten mobile device!

While companies everywhere grapple with the seemingly impossible task of securing their growing herds of smartphones and tablets, many are forgetting the stalwart of day-to-day productivity: the laptop. Often assumed not to be a data security risk, a lost or stolen laptop often offers its new owner unprecedented access to confidential company files, databases - and critical customer data. Nclose directors Stephen Osler and Martin Potgieter are increasingly concerned by the general levels of misinformation that exist about laptop security in the corporate environment. They say that despite myriad other security measures that are active on company networks, managers often let themselves down by ignoring staff members' mobile computers. “Simply setting a password to limit access t...

4Jul

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Energy, Green Energy, South Africa News

Energy Trends in Africa: Will Africa be the Global Green Energy Leader?

CAPE TOWN, South Africa, July 4, 2012 /PRNewswire/ -- With the latest supply of power grids, power generation efficiency and movement toward energy-efficient buildings, Africa is at the brink of a green energy revolution – or is it really? The Frost & Sullivan Energy and Power Systems business unit will be hosting a complimentary web conference that will be contextualising the direction and scale of energy investment in Africa. The web conference will take place on 10 July 2012, at 15:00 CAT (14:00 BST). Various countries have introduced feed-in tariffs and, in addition, the need for supplementary power in remote locations is on the increase. At the same time, the costs of RE technologies have been decreasing, becoming ever more competitive. Many companies are bracing themselves for gr...