Africa Presents Unique Challenges for Multinational Corporations
Thabo Mpelele, Sales Manager: Southern & Eastern Africa, Orange Business Services
Despite being plagued by economic uncertainty and socio-economic issues, Africa remains a promising long-term growth opportunity for business; with multinational corporations (MNCs) the world over continuing to enter into the region. When drawing up development and expansion plans any enterprise is faced with the fact that the African region presents unique challenges for those operating within its borders.
Consumer Growth
Consumer growth is a global phenomenon, and it most certainly has high importance for MNCs entering and operating in the African region. In two of Africa's fastest-growing markets of South Africa and Nigeria, as well as other markets in Africa, consumers are looking to acquire advan...