The Next Generation of Print
By-lined to Jimmy De Waal, B2B: Head of Marketing at Canon South Africa
Now is an important time for the print industry. It’s a time of change and where new and emerging technologies are influencing its future. The print industry is unique and has developed over many years, transitioning from analogue to digital technologies, but there’s still so much more to come. For it to continue to grow and transform, we need fresh ideas and out-of-the-box thinking. And one way that we can support this growth is to attract the next generation.
Print to you and me is a range of innovative applications that we interact with in our daily lives. However, print to someone who doesn’t know print’s full capabilities or creative potential could be seen as just a book or a poster you put up on your wall. Those...