NielsenIQ’s State of the Retail Nation report for the first half of 2025 reveals a mixed retail landscape in South Africa. While consumer spending in the FMCG sector reached R324.4 billion—reflecting a 7.4% year-over-year growth—there are signs of cautious spending, driven by high food prices and unemployment. Traditional trade outlets are surging in popularity, outpacing modern trade growth. Notably, private label sales slowed, while independent brands bounced back. The Tech & Durables (T&D) market remained sluggish, particularly in the smartphone segment, with a decline in sales value and units. However, growth was seen in small appliances and IT hardware. As consumers focus on value-driven purchases, brands must target promotions and adapt to the changing spending priorities of South African households.
Tag: retail growth
NIQ State of Retail: South African consumers shift to value as economic pressures persist
Despite moderate growth in South Africa’s retail sector, consumers are focusing on value, with private label brands outperforming. The Technology & Durables market faces challenges due to smartphone saturation.