Why SEO is not the be-all and end-all of everything
by Chemory Gunko
Why SEO is not the be-all and end-all of everything (Microsoft Word)
The buzzword on everyone’s lips – for a while already – has been SEO. And it doesn’t matter where you turn or who you speak to, every agency is telling you that if they do your website and SEO, you’ll rank number one on all Google searches and your success is assured.
But how realistic is this really?
1. Is your product something that people will search for?
I can’t tell you how often I’ve seen this one – and really wanted to turn around and say, okay well when did you last go on to the Internet searching for air freshener or toilet rolls?
The truth is that there are just some things that people aren’t looking for – or wouldn’t even think to inser...