Zero – R100 Million in One Year: A New Industry is Born
In the space of a single year, targeted social media advertising has helped South Africa’s estate agents notch up hundreds of millions of Rands in residential sales – with numbers set to increase tenfold in the next few years. This social media boom has changed the way the South African property industry finds leads and concludes deals, while creating an entirely new revenue stream – and dragged it into the 21st Century.
With the global uptick in ecommerce adoption over the last two years has come an exponential rise in social media advertising, with brands targeting millions of users on the platforms they spend hours on, each day. This shift to the online advertising world has proven to be a challenge for some sectors as marketers have struggled to get to grips with the complexity of Fac...