7 simple ways to make your email marketing stand out from the crowd
By Chemory Gunko
In our cluttered and busy media world, merely having an email address or cellphone number is an invitation to get bombarded by marketing nowadays.
So, just how do you cut through the clutter and make your email is the one that jumps up and grabs attention?
You have 3 seconds – if that – to grab your reader’s attention, and the most important tools in your arsenal are your subject line and page title tag.
Let’s begin with the title tag.
1. Your page title tag
Often overlooked, and usually defaulted to Untitled Document, your page title tag is the piece of text that shows in the tab of your browser window when the document is viewed online, and most importantly, is the text that is picked and displayed when the little notification box pops up to tell yo...