9 Tips from a Trade Mark Pro – Enhance and Protect Your Name or Brand
By Stephan Viollier - Intellectual property lawyer at Legalese
A simple word or image can trigger a host of sounds, emotions, memories and meanings. What comes to mind when you think of Apple, Glastonbury, Netflix, Nike, PlayStation, Chanel, Alexander McQueen, Harley-Davidson, GoPro or Ray-Ban? Each word communicates different images, feelings and stories, through a simple visual cue.
A brand is essentially a name, logo, or slogan that differentiates you, your services or your products from others and is often the most valuable asset of a business. The GOOGLE and APPLE brands are each estimated to be worth more than $100 billion. COKE is the second most well-known word in the world after "hello".
However, much of the potential success of your brand depends on the choices that you make a...