Tag: voice search

As the digital landscape evolves, voice search is emerging as a critical component of online search behaviour. “With the proliferation of new technologies like smart speakers and virtual assistants, optimising content for voice search is no longer a luxury—it's a necessity,” says Jacqueline van Rooijen, Business Growth Consultant and Director at Ycagel. The Growing Importance of Voice Search Voice search is becoming an integral part of daily life, with nearly 40% of internet users in the United States utilising voice search. This trend is reflected in South Africa as well, where digital adoption rates are high. According to DataReportal, South Africa had 45.34 million internet users as of early 2024, with many turning to voice-activated technologies for convenience and speed. Understand...