Tag Archives: Brand valuation

Brand valuation missing the so what

James Maposa Director Consultant Intergroup Brand Science (formerly Interbrand Africa) I recently read an article that reported on South Africa’s most valued brands for 2016. The country’s top-10 brands were MTN, Vodacom, Sasol, Standard Bank, Woolworths, FNB, Absa, Nedbank, Investec and Mediclinic; with Multichoice bubbling under at number 11. For me what was missing in […]