Complexity at the desktop can impede your customer experience strategy – summit to define CEM

The Customer Experience Management Africa Summit will be held at the 15 on Orange Hotel in Cape Town from 2 to 3 August 2012. The event will bring together Africa’s industry leaders and provide a unique platform to build relationships, share ideas and most importantly, to do business. The summit is produced by international business-to-business conferencing company, Kinetic Events.

The summit is set to focus on complexity at the desktop can impede your customer experience strategy, highlighting fundamental obstacles in delivering exceptional experiences have been proven to originate in the complexity of the enterprise representatives desktop. Multiple communication channels and a host of often disparate, disconnected applications can possibly result in sluggish and ineffective service levels. Agents need a complete view of the customer as well as instant fingertip access to all of the resources and applications needed to effectively handle every interaction.

The summit will provide industry insight into engaging the consumer and creating loyalty with mobile, presenting invaluable opportunities to increase revenues right through the commercial process. Operational costs have the potential to be greatly reduced through mobile technology, while customer care costs are significantly reduced and customer care experiences improved using a direct and personalised nature of mobile communication.

The CEM Africa Summit is set to explore the technological advances currently available within the industry, assisting you to adopt the customer experience techniques which will allow you to differentiate your brand in the industry among the marketing “noise”.

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