The current COVID-19 pandemic has led to a massive economic disruption that has affected the performance of various businesses. As a retailer, you want to maintain steady production to meet the market demand while maximizing profits and minimizing cost. With the many health regulations to meet and the prevailing economic downturn, expenditures might become higher while income is lower.
You, therefore, need to come up with effective strategies that will grow your business through the exploitation of unique but sure opportunities. You should optimize these strategies to survive the toughest competition and thrive in the market.
1. Provide excellent customer support
Your customer support team interacts with the customers first-hand hence needs to have the best public relations skills to know how to deal with different situations. Aim to create an exceptional experience for the customers, so that they can come back for more.
The customer support team should be passionate about your product and have the confidence to represent it flawlessly.
While hiring well-educated and highly skilled sales associates goes a long way to define the professionalism of your team, set training programs to provide consistently excellent customer services. If the clients have great buying experiences, they’ll provide positive feedback that’ll attract prospective buyers for a wider client base.
Great customer service personnel should be able to identify client needs and determine the best available solution for them. The associates should undergo training to engage with customers by prioritizing their needs through proper interaction.
2. Stock splitting
The economic downturn the market is currently experiencing has devastating effects on the financial capabilities of various investors. As such, most of the stocks in the market may seem overpriced hence less attractive to these investors.
As a retailer, you can consider stock splitting to lower the stock price such that it’s more enticing to investors. Stock splitting also means an increase in the number of available shares for more accessibility by investors. Experienced investors often check the stock split calendar since they make great investments.
3. Effective marketing
Internet accessibility allows businesses to sell their products and services to a wider customer base since online marketing is super effective. However, the efficiency of your marketing strategies and how effective they’re at meeting your goals depends on how creative you are.
For instance, instead of relying heavily on social media marketing consider more personal techniques like emails, messages, and phone calls that are more targeting.
The type of customers you’re looking to appeal to will dictate the marketing channels and approach to use.
4. Open a store online
Marketing experts recognize the significance of e-Commerce in product promotion as it gives consumers a close-up view of what you’re offering. Online stores are a perfect way to showcase your products to the potential market and significantly boost sales. Online marketing is not only convenient for businesses but also consumers as they can get whatever they want whenever and wherever.
Online stores are of particular interest during this COVID-19 period when most local and international transportation has halted. While at it, don’t forget to offer the highest level of online security for your clients to complete their transactions safely and successfully.
5. Update your image
Your image will impact how the reception of your product/service as it speaks volumes of who you are. Simple strategies like repainting the offices and rearranging the workspace might make your business appear more inviting and sophisticated.
Have a unique design for a stylish website but keep the interface simple for easy user navigation. For physical offices, adopt an extraordinarily cool look for your space and maintain simplicity to attract more customers.
Maintain a steady and engaging social media presence where you can interact with customers to get their feedback and critique.
Using business cards for all your transactions will also have a positive image reflection as they’re official and display elegance. What’s more, using branded packaging will show your customers you’re a responsible retailer with quality services.
Have Other Effective Business Strategies?
Retail business growth goes beyond marketing and focuses more on customer engagement to increase demand. For businesses, what matters is a strategic approach in promoting the products and address market needs. In today’s world, the best way to meet consumer expectations is to get information from the buyers themselves. How else will you know the problems your customer segment is experiencing to make improvements?