By Tony Sham Measuring the success of direct marketing campaigns (Microsoft Word) In a world of fan bases, follows and likes, the rules and measurements of direct marketing have changed considerably. So, what are the benchmarks against which you can measure the success of a direct marketing campaign in the current media landscape? […]
Author Archives: Africa Business
By Chemory Gunko 5 ways to boost your social media reach (MS Word) Social Media platforms, when utilised effectively, can return amazing marketing results for minimal effort and costs. What’s more, the traction and reach you gain are not limited to a single campaign, as the fans you win over are expecting to hear […]
EAOGS October (MS word) Momentum is building towards the East Africa Oil and Gas Summit as market drivers TULLOW, NOC KENYA, PETROBRAS, HALLIBURTON, EXXON, ANADARKO, WEATHERFORD, FUGRO, TOTAL SA, AFREN, CHASE, BERTLING, ECO BANK, CCC, IMARA ENERGY, SIMBA, NILEPET, OPHIR and YOKAGAWA all signed up as delegates this week to attend the Ministers’ Official […]
By Amat JENG It was about an hour-and-quarter before we entered a new chapter of our lives – September 2012, which will never rebound until the characters in this magnum opus part with the World. Here, in the heart of the Senegalese capital, Dakar, yet still the debate is going on the radio, TVs […]
Modular solar generator solargenset empowers sustainable, green and affordable power supply for rural areas Alheim-Heinebach, October 2012 – Kirchner Solar Group, an international manufacturer, project developer and vendor of solar solutions, implements a large solar power supply project in Uganda, East Africa. The project is supported by means of a development partnership in the […]
MEF (Metro Ethernet Forum) and Metrofibrenetworkx bring Government, telcos, ISPs, Data Centres, Equipment Vendors and Enterprise together in bid to connect the country’s networks 22 October 2012 Johannesburg, Midrand, South Africa.The African continent’s most influential gathering of Ethernet related companies will converge on at the Axiz Workgroup Auditorium in Midrandfor the first ever seminar […]
Since the concept of retirement was introduced in Germany just over 100 years ago, medical advances have meant that people are living longer, making their golden years a potentially fruitful and productive chapter of their lives. The downside is that very few of us save enough to cater for a lengthy retirement. So says […]
Intelligent, modular and versatile – SMARTON sets new standards in technology, flexibility, efficiency, and safety. SMARTON is the result of Konecranes’ 50+ years of experience with heavy-duty lifting applications in process industries. Since its launch, SMARTON has been adopted by many of the world’s leading industrial companies because it offers the right mix of […]
Energy Conference & Exhibition focused on sub-Saharan Africa to provide Global Technology for Local Solutions 6-8 November 2012, Sandton Convention Centre, Johannesburg, RSA With under three weeks to go before the inaugural POWER-GEN Africa, it has been announced that the event has secured the participation of Engr. Reynolds Bekinbo Dagogo-Jack, Chairman of the Board […]
Nigeria and EMRC agree terms in preparation for the upcoming AgriBusiness Forum 2012. Brussels, Belgium, October 21, 2012 –(PR.com)– EMRC and the the Bamanga Tukur African Center for International Trade and Development officially signed a join agreement launch the EMRC-Rabobank Project Incubator Award 2012 which promotes and provides a platform for innovative business projects […]