Category: Business

Business

From vision to reality: How Absa CIB’s new TVC champions human centred relationships

In the fast-evolving landscape of financial services, distinguishing oneself requires more than just competitive solutions and services. To achieve success, it requires a deep understanding of your clients’ needs, an empathetic approach, and a commitment to their success. This approach underscores Absa Corporate and Investment Banking’s (CIB) latest campaign, which showcases not only that “Your story matters” but that Absa CIB is truly “Invested in your story.”

Hey Google! 5 Strategies to Future-Proof your Online Content for Voice Search

As the digital landscape evolves, voice search is becoming a vital part of online behaviour. Jacqueline van Rooijen, Business Growth Consultant and Director at Ycagel, emphasises that with the widespread use of smart speakers and virtual assistants, optimising content for voice search is now a necessity. Voice search is growing rapidly, with significant adoption in both the United States and South Africa. Understanding how voice search works, particularly its reliance on Natural Language Processing (NLP) and the conversational nature of queries, is essential for effective SEO. Key strategies for optimising voice search include focusing on conversational keywords, creating FAQ pages, leveraging local SEO, structuring content for featured snippets, improving page load speed, and using structured data. Embracing these strategies will allow businesses to stay competitive and enhance user experiences in the evolving digital landscape.

Millennials will drive the growth of insurance in Africa

The insurance industry in Africa is undergoing significant transformation, marked by evolving consumer needs, technological advancements, and shifting demographics. Among the most influential demographic groups driving this change is the Millennials generation, born between 1982 and 1994. According to market research firm, IMARC Group, the African insurance industry is expected to grow by 6.3% between 2024 and 2032, after reaching US$ 87.4 billion by 2023.

Award-Winning Collaboration: Tabanlıoğlu Architects & Miller Holding Honored for Kinshasa Finance Center

Luxury Lifestyle Awards, a global recognition platform in the luxury industry, is proud to announce Tabanlıoğlu Architects (TA_) and Miller Holding as winners in the category of Best Luxury Mixed-Use Architecture for the Kinshasa Finance Center and Congress Center in the Democratic Republic of the Congo.

At the coalface of change

With Coal & Energy Transition Day taking place this month, the discussion around sustainability in coal mining ramps up, as the sector grapples with the desire and responsibility to lower its carbon footprint – while not losing its very reason for existence. In the opinion article, Arjen de Bruin, Group CEO at OIM Consulting, weighs in on the plight facing coal mines and in fact, all corporates who might have realised that the journey towards greening their operations needs to be done responsibly, sustainably – and that is should be viewed as a marathon, not a sprint. And most importantly, why you need to take your people along on this journey.