Thursday, November 21African Digital Business Magazine

Digital Marketing

31Mar By James GatheruNo Comments
Business, Digital Marketing

Email Marketing Tips For Lead Generation

Are you looking for ways to make the email marketing strategy more effective for lead generation? We have some tips for you. Nearly 92 percent of adults with online access use email. Out of these, 61 percent use it daily. They send out emails, read emails, and reply to others. What does this mean for the B2B seller?  It means email is superb for building relationships, reconnecting with old customers, sharing updates, and promoting products/services. Use it well, and you can harness potential customers into your leads basket for nurturing and conversion. Let's look at five email marketing tips along with other lead generation tactics to help you pull in more B2B leads. 1. Email Marketing Tips Strategic approaches to help maximize your email marketing campaigns include: Sor...
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14Mar By Alex SandersNo Comments
Business, Digital Marketing

Do You Want To Improve Your Google Ad Results?

No matter how good you do at Google Ads, it always helps to do a bit better, right? While it sounds easy to execute a successful Google Ad campaign, it can be challenging. If you don’t do your homework and structure your account well, it’s possible to waste your ad budget and indirectly help your competition by boosting their CTR.  But there are ways to improve your Google Ad results quickly. Boost Quality Score One of the things that skilled Google Ad professionals focus on first is improving the client’s quality score. If you don’t know what a quality score is, this is where you need to start your Google Ad education.  Ads that have the highest quality scores get better rankings, cost you less, and usually have a higher CTR.  There are many things that affect the quality score. Som...
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