From vision to reality: How Absa CIB’s new TVC champions human centred relationships

In the fast-evolving landscape of financial services, distinguishing oneself requires more than just competitive solutions and services. To achieve success, it requires a deep understanding of your clients’ needs, an empathetic approach, and a commitment to their success. This approach underscores Absa Corporate and Investment Banking’s (CIB) latest campaign, which showcases not only that “Your story matters” but that Absa CIB is truly “Invested in your story.”

Fintech’s transformative potential: Empower customers through self-education

The most powerful thing a fintech can do is enable its customers to educate themselves. Mukuru, a leading next-generation financial services provider, started out as a remittance company but has evolved into a platform with a suite of different financial products and services. Mukuru CEO, Andy Jury, says that formalised financial education obviously plays a crucial role in a fintech’s business, but customers that trust and repeatedly use a new product or service, such as a digital store of money, go through a natural learning process and are then more comfortable being exposed to more sophisticated products.

Fintechs are aiding financial inclusion across sub-Saharan Africa

Fintechs are driving financial inclusion in sub-Saharan Africa by providing safer and more affordable solutions for cross-border remittances, reducing costs by 50% in the past decade. These fintechs are enabling people to join the formal economy and access a range of financial services, contributing to lasting financial inclusion in the region.