The big impact of AI and more for businesses in 2023
By Ciaran McKivergan, CEO and founding partner at 8909 Digital
Artificial Intelligence (AI) will slowly start its journey to necessity in the advertising world in 2023. It’s ‘been coming’ for a few years now and a few progressive operators have slowly been rolling it out, but 2023 will be the year that its application reaches critical mass and really starts to impact the way agencies offer clients solutions – and the way the public consumes those messages.
AI in Creativity
Whenever a disruptive technology comes along, the affected industry’s reaction is generally running around with its collective hair on fire because the world is about to end. Once the hysteria subsides, people realise that they can harness the technology and work alongside it to make their lives easier and improve the...