The Application of Quantified Creativity in Influencer Marketing
By: Casey Mantle, from 8909 Digital
Influencer marketing has become an essential aspect of any brand's marketing strategy. With more and more consumers relying on social media to make purchasing decisions, partnering with influencers can help brands reach their target audience effectively. However, it's not enough to simply find an influencer with a large following and hope for the best. To ensure the success of your influencer marketing campaign, you need to use data effectively.
Data is an incredibly powerful tool in influencer marketing, helping brands to make informed decisions about which influencers to partner with, what content to create, and how to measure the success of their campaign. By leveraging data, brands can better understand their audience, identify the most effective i...