Vinesh Kassen, Head of India Client Coverage at Absa CIB, explores how successful digitisation projects have revolutionised the way that India and Africa interact with financial services, and why leveraging both regions’ capabilities will help deepen ties.
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In the fast-evolving landscape of financial services, distinguishing oneself requires more than just competitive solutions and services. To achieve success, it requires a deep understanding of your clients’ needs, an empathetic approach, and a commitment to their success. This approach underscores Absa Corporate and Investment Banking’s (CIB) latest campaign, which showcases not only that “Your story matters” but that Absa CIB is truly “Invested in your story.”