Ad Dynamo Archives - AfricaBusiness.com

Did you know that the first radio commercial aired in the USA on 28 August 1922? Now, close to 100 years later, brands are still reaching audiences via this medium. Digital audio has disrupted the space with a richer, immersive experience. Carla Harrison, Spotify Sales Manager at Ad Dynamo – Africa’s leading media sales house (and Spotify’s exclusive ad sales partner in Africa) – says, “If you think about sound, it’s a sensory experience that impacts your mood and mindset. Brands are now considering this in terms of how and when they target users.” She continues: “Radio remains a popular medium for users, with South African listenership increasing by 11% year-on-year[1]. Brands would be wise to keep radio in their arsenal along with digital audio to ensure 100% share of voice, particula...

Did you know that, contrary to what one might think, older age groups are the fastest-growing segments of many social media platforms’ audiences[1]? Facebook, for example, saw users above the age of 65 increase by roughly 25% over the past year[2], while those aged 50 plus represent Snapchat’s fastest-growing audience segment[3]. “When brands decide that they want to be on social media, they first need to consider the ages of the audiences on each platform as this plays a massive part not only in the messaging they should use but the format thereof too,” says Alistair Errington, Sales Team Lead at Ad Dynamo – Africa’s leading media sales house. He unpacks some of today’s most popular platforms and the typical age groups of audiences associated with each: TikTok’s ability to provide...

Tag: Ad Dynamo

The Future of In-Ear Advertising. Has digital killed the radio star?

Generational Marketing: How to ensure your brand lands with the right audience