South Africa has seen a surge in entrepreneurial ambition, with more than half of the country’s youth showing interest in starting their own businesses despite the challenges in accessing funding and resources. Daniel Levy, Co-Founder and Co-CEO of Flow, understands these hurdles first-hand.
In his latest piece, “Embracing the Entrepreneurial Mindset: Lessons from the Trenches,” he shares five lessons from his journey as an entrepreneur, offering insights on how to cultivate the mindset needed to navigate unpredictable markets and build lasting success.
Tag: adtech
The adtech data revolution: The changing shape of the industry in the era of AI and data
Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale.
Disrupting the Adtech landscape: South African scale-up leads the revolution
Transitioning from a disruptor in the real estate sector to a global pioneer in data-powered Adtech across industries, Flow’s solutions aim to solve the fragmentation of industries including financial services, retail, e-commerce, MLMs, and more and have evolved into three distinct pillars: Flow Connect, Flow Enterprise, and Flow Data. These pillars showcase Flow’s evolution as a leading “data-powered” Adtech provider that boosts reach and revenue for businesses. With over 5000 successful campaigns and reaching over one billion impressions on retargeted adverts to date, Flow is making waves in the industry. Their new website, launched this February, reflects their commitment to seamless navigation, crystal clear communication, and faster loading times to enhance campaign delivery.