adtech Archives - AfricaBusiness.com

3Sep

By Africa BusinessNo Comments

South Africa News, Startups

Embracing the entrepreneurial mindset: Lessons from the trenches

By Daniel Levy, Co-Founder and Co-CEO of Flow In the business world, nothing stays the same for long. This makes an entrepreneurial mindset not just helpful, but essential. So what does it take? How can eager entrepreneurs tackle the complexities of the modern market and come out stronger? Having walked this path myself, I know the road to success is rocky and rarely straightforward. But I’ve found it's this unpredictability that best hones the skills and fuels ambition. Here are five learnings that have shaped my experience and continue to drive my leadership at Flow into new territories. 1. Blind luck might open a door, but it’s grit that turns luck into success Luck, they say, favours the prepared mind. In my experience, luck is just the spark – grit is the fuel that keeps the fire ...

The adtech data revolution: The changing shape of the industry in the era of AI and data

Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale. Over the past year, the deal volume among adtech and martech companies saw an increase of 82% year-on-year despite concerns that the sector wouldn’t cope with the changes in third-party cookies and the introduction of privacy-focused targeting solutions. This is largely due to the industry’s ability to embrace emergent technologies as well as its access to and understanding of data, says Gil Sperling, co-founder and CEO of data-driven adtech company Flow. First-party data is one of the most significant trends emerging ...

Disrupting the Adtech landscape: South African scale-up leads the revolution

Flow, the leading innovator in automated social media advertising solutions, has transitioned from a disruptor in the real estate sector to a global pioneer in data-powered Adtech. As data is considered more valuable than oil, utilising it successfully is essential in any digital marketing strategy. Co-Founders and CEOs of Flow, Dan Levy and Gil Sperling have extensive experience in Adtech and over the last four years, have diversified Flow’s offering to reach a variety of businesses including financial services, retail, e-commerce, MLMs, and more, beyond South Africa’s borders, gaining an established presence in over 20 regions. Before launching Flow, Sperling and Levy were CEOs of Popimedia, Africa's largest Adtech and performance marketing company, which they sold to Publicis, the thi...