advertising in Africa Archives - AfricaBusiness.com

15Oct

By Africa BusinessNo Comments

South Africa News

Aleph Group and MTN collaborate to create novel local advertising opportunities

Aleph Group has been appointed as MTN Ads' sales partner by MTN's Digital Services, Africa's largest mobile operator's advertising division. This essential association will empower publicists to use MTN's immense first party information to empower exact crowd focusing, while at the same time taking advantage of center telco channels like SMS and stages like Ayoba, an across the board super application created by the MTN Gathering. "It's a remarkable recommendation on the lookout; one that incorporates our rewards-free, data-free, and device-independent solutions. According to General Manager Jason Probert, "This combination enables businesses to drive immediate engagement regardless of content or user journey, with measurable attribution." At MTN South Africa, we have digital services. ...

3Jun

By Africa BusinessNo Comments

Tech

The adtech data revolution: The changing shape of the industry in the era of AI and data

Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale. Over the past year, the deal volume among adtech and martech companies saw an increase of 82% year-on-year despite concerns that the sector wouldn’t cope with the changes in third-party cookies and the introduction of privacy-focused targeting solutions. This is largely due to the industry’s ability to embrace emergent technologies as well as its access to and understanding of data, says Gil Sperling, co-founder and CEO of data-driven adtech company Flow. First-party data is one of the most significant trends emerging ...

27Sep

By Africa BusinessNo Comments

Business, South Africa News

The Future of In-Ear Advertising. Has digital killed the radio star?

Did you know that the first radio commercial aired in the USA on 28 August 1922? Now, close to 100 years later, brands are still reaching audiences via this medium. Digital audio has disrupted the space with a richer, immersive experience. Carla Harrison, Spotify Sales Manager at Ad Dynamo – Africa’s leading media sales house (and Spotify’s exclusive ad sales partner in Africa) – says, “If you think about sound, it’s a sensory experience that impacts your mood and mindset. Brands are now considering this in terms of how and when they target users.” She continues: “Radio remains a popular medium for users, with South African listenership increasing by 11% year-on-year[1]. Brands would be wise to keep radio in their arsenal along with digital audio to ensure 100% share of voice, particula...

15Jul

By Africa BusinessNo Comments

Business, Nigeria News

Out There Media and MTN Nigeria launch telco-driven mobile advertising with flagship brands and agencies

Campaigns deliver 70 to 120 times better response rates than industry average benchmarks London/Lagos, 15th July, 2021 –: Out There Media (OTM), a global leader in mobile advertising and data monetization, today announced that it has successfully launched its proprietary mobile advertising technology Mobucks™ with leading mobile operator, MTN Nigeria. OTM’s technology, combined with its network of brands and brand agencies, will strengthen the mobile operator’s digital advertising strategy, driving advertiser interaction and engagement with its 65 million subscribers, nearly two times the reach of Facebook in Nigeria. Several brand partners have already launched mobile campaigns via Mobucks™ platform, including First Bank Nigeria, BETKing, CARS45, Oraimo, Smoov Chapman, Old Mutual, FordFou...