Aleph Group has been appointed as MTN Ads’ sales partner by MTN’s Digital Services, Africa’s largest mobile operator’s advertising division.
Tag: advertising in Africa
The adtech data revolution: The changing shape of the industry in the era of AI and data
Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale.
The Future of In-Ear Advertising. Has digital killed the radio star?
Did you know that the first radio commercial aired in the USA on 28 August 1922? Now, close to 100 years later, brands are still […]
Out There Media and MTN Nigeria launch telco-driven mobile advertising with flagship brands and agencies
Campaigns deliver 70 to 120 times better response rates than industry average benchmarks London/Lagos, 15th July, 2021 –: Out There Media (OTM), a global leader in mobile advertising […]