African consumers Archives - AfricaBusiness.com

NielsenIQ has integrated consumer panel and retail measurement data into NIQ Discover – enhancing the cloud-based platform’s ability to help brands and retailers differentiate and succeed in a competitive market. High quality consumer panel data brought to life through on-demand technology now live in all 23 NIQ panel markets across North America, Europe, Asia, Pacific, South Africa and Latin America NielsenIQ (NIQ) announced the integration of Consumer Panel and Retail measurement data into its NIQ Discover platform, providing retailers and brands the Full View™ on a single platform. NIQ Discover enhances the client experience by leveraging a new cloud-based architecture and aggregation engine that provides faster data access and greater user flexibility. NIQ's Discover platform fo...

Connecting African consumers to companies like Uber and Diageo through cutting-edge consumer insights With household consumption and urbanization increasing on the continent, Africa represents a veritable gold mine for companies looking to expand their markets. But this market remains largely untapped because companies rely on traditional methods to gather essential and valuable consumer insights, market research, and data. These methods usually require extensive legwork with face-to-face and labor-intensive practices. And even after all this input, the physical consumer research can often produce inaccurate data after long lead times. Africa’s population will account for one-fifth of the world’s population by 2025, creating the world’s fastest-growing consumer market[1]. However, this ...

Tag: African consumers

NielsenIQ integrates Consumer Panel and Retail measurement data into its NIQ Discover platform – providing clients with a powerful connected user experience

Tapping into Africa’s fast-growing consumer market: Insights backed by technology