African Exhibition Industry Archives

As a continent, Africa presents significant investment and trade opportunities for global businesses. The borderless markets created by the African Continental Free Trade Area (AfCFTA) are valued at around $3.4 trillion in GDP, providing a unique and valuable platform for businesses to access an integrated market of over 1.3 billion people and in turn boost and broaden economic activity. This was a key message at the Embassy Markets Spotlight Briefing held by leading global event company DMG events at the Gallagher Convention Centre in Johannesburg this week. Attended by a 50-strong audience of ambassadors, trade attaches and trade promotion agencies, the breakfast meeting focused on facilitating inbound trade and investment from across the world to the African market through events and e...

UFI, the Global Association of the Exhibition Industry, in partnership with GL Events South Africa, and in collaboration with the African Association of Exhibition Organisers (AAXO) will be organising the Africa Exhibition Industry Outlook on 13 September 2022. Africa, today, accounts for around 17% of the world’s population. The world’s youngest and fastest-urbanising continent, Africa will have 24 million more people, on average, living in its cities each year between 2015 and 2045 – more than India and China combined.[1] These figures reinforce the importance of investing in Africa as a sustainable corporate strategy for foreign investors due to the countless opportunities available across sectors – especially the exhibitions industry which facilitates and drives intercontinental coll...

Tag: African Exhibition Industry

Exhibitions are a key facilitator of trade in Africa and are crucial to the continent’s economic recovery

African Exhibition Industry Outlook: Unlocking untapped opportunities in Africa