Wednesday, November 20African Digital Business Magazine

Tag: African hotels

Africa Travel

Global tech company sets sights on Africa’s untapped potential in online booking

After establishing a strong presence in South Africa over the past two years, global booking platform Profitroom has announced it is accelerating its expansion across the continent with a hyper-localised strategy to empower hotels across Africa. Leading this charge is newly appointed Regional Director for Africa, Leigh Myles, a 25-year hospitality veteran with a deep understanding of the region’s nuances.  Under Myles' leadership, Profitroom aims to achieve a 40% market share in South Africa by 2026, while expanding into key Sub-Saharan markets like Kenya, Tanzania, Botswana, Mauritius and Namibia. The company has set an ambitious goal of onboarding 500 new properties and driving a 65% growth in total ARR (Annual Recurring Revenue) by 2026.   "Africa represents a tremendous opportunity f...
Egypt and the Big 5 Dominate Hotel Development in Africa
Africa Travel, Business, Egypt News

Egypt and the Big 5 Dominate Hotel Development in Africa

When it comes to hotel development across Africa in 2024, just five words tell the story, “Egypt and the Big 5”. In this context, “the Big 5” does not refer to Africa’s major wildlife attractions, (lion, leopard, rhinoceros, elephant and buffalo) but to the global hotel chains – Accor, Hilton, IHG, Marriott International and Radisson Hotel Group. This year’s African Hotel Chain Development Pipeline report, widely acknowledged as the industry’s most authoritative source, documenting and analysing the number of hotels being planned and built across the continent, reports a market share of 28% for Egypt and 71% for the Big 5 global chains. The survey, conducted by Lagos-based W Hospitality Group, in association with the Africa Hospitality Investment Forum (AHIF), is based on responses from 4...
Egypt and Marriott power hotel development in Africa
Africa Travel, Egypt News

Egypt and Marriott power hotel development in Africa

When it comes to hotel development across Africa, Egypt and Marriott are the two phenomena to watch. This insight comes from this year’s African Hotel Chain Development Pipeline report, widely acknowledged as the industry’s most authoritative source, documenting and analysing the number of hotels being planned and built across the continent. The survey, conducted by Lagos-based W Hospitality Group, in association with the Africa Hospitality Investment Forum (AHIF), is based on responses from 45 global and regional (African) hotel chains, reporting on a pipeline of hotel development activity totalling around 84,400 rooms in 482 hotels, in 42 of Africa’s 54 countries. North Africa continues to dominate the pipeline, with Egypt far ahead. It alone numbers 21% of the hotels and 30% of the ro...
Strong recovery and acceleration for global hospitality brand, Club Med
Africa Travel, Mauritius News, South Africa News

Strong recovery and acceleration for global hospitality brand, Club Med

While still affected by the Covid-19 crisis, trends in business volume for pioneers of all-inclusive holidays, Club Med, has evolved differently in various geographical areas.  In the 1st half of 2022 (H1 22) Club Med saw its business volume increase by more than 300% compared to the 1st half of 2021 (H1 21) when ski resorts were closed in France, and international travel was largely restricted. In total, Club Med recorded a turnover of €811 million in H1 22, only 10% lower than in H1 19.  In Europe and the Americas (North and South), the 5th wave of Covid-19 impacted activity until February. From March, Club Med experienced a very strong rebound taking advantage of the "Revenge Travel" phenomenon:  Europe returned to the level of H1 19 (-1%), despite concerns stemming from the wa...