African property markets Archives

Independent and inspirational – the healthy, active and dynamic 55+ age group in South Africa wants community, lifestyle and privacy from their property investments[1]. Property prices in Franschhoek have soared in the last 10 years at an increase of 104%[2] In 2023, the Franschhoek residential property market generated R565 million in sales, with a total of 104 residential properties sold - of which 70 were own title properties worth R414 million and 24 were sectional title properties worth R151 million.[3] The asking price for properties in Franschhoek varies from R3.3 million to R12 million dependent on size and location Franschhoek's property market is characterised by a strong concentration of wealth, rising property values, increasing local demand and limited developmen...

In the space of a single year, targeted social media advertising has helped South Africa’s estate agents notch up hundreds of millions of Rands in residential sales – with numbers set to increase tenfold in the next few years. This social media boom has changed the way the South African property industry finds leads and concludes deals, while creating an entirely new revenue stream – and dragged it into the 21st Century. With the global uptick in ecommerce adoption over the last two years has come an exponential rise in social media advertising, with brands targeting millions of users on the platforms they spend hours on, each day. This shift to the online advertising world has proven to be a challenge for some sectors as marketers have struggled to get to grips with the complexity of Fac...

Tag: African property markets

Luxurious Age in Place living: Franschhoek’s La Luc Estate reimagines active retirement