Security, Ethics and Opportunity – AI in South Africa
Jacques du Bruyn, Managing Director at Flume Digital Marketing
Don’t panic – AI isn’t coming for your job. What it is doing is delivering new opportunities, creating new jobs and making work simpler for millions of people.
Like the viral quote from Joanna Maciejewska about wanting AI to do the laundry and dishes so she can work on art, rather than having it create art and writing so she can do the housework – which has been interpreted many ways – the opportunity can work both ways.
Take the Gap
You can work hard to understand how AI operates and get to the front of the Prompt Engineer queue, capitalising on an opportunity to be the person who is able to prompt AI to deliver the specific result – an image, music, video, research or copy – that a client needs. You can also use AI to del...