How Air France is using Artificial Intelligence (AI) to optimise its business activities and improve the customer experience
With 100,000 customers carried every day on board more than 1,000 flights, Air France’s activity generates a considerable volume of data. Making optimum use of this resource to constantly improve performance is therefore a strategic challenge for the airline, combined with an absolute priority, which is to protect the company and its customers’ data.
This is not a new topic. In 1958, Air France set up an operational research department, in charge of promoting and structuring innovation within the company. The aim was to adapt it to the technological developments of a constantly evolving industry. This stream of information or “data” was rapidly identified as a valuable asset, enabling us to better understand customer behaviour. This groundwork notably led to the expansion of revenue man...
