Best practices for B2B lead generation
By Judith Middleton, CEO of DUO Marketing + Communications
Lead generation has become a nuanced art for any organisation, even more so for marketing and communications agencies. Rethinking traditional strategies for effective lead generation is therefore key to becoming competitive in today’s digital environment.
Marketing agencies are often the facilitators of B2B lead generation for their clients , with sales being the culmination of successfully converting leads - aiding clients in the journey from lead to conversion. However, it’ll always remain up to the businesses themselves to close the deal.
Concept: Differentiating with industry knowledge
A successful concept roots in understanding industry nuances, enabling businesses to set their products apart. Whether the agency is a B2B t...