The future of behavioural coaching – understanding what it can bring to the table
OIM Consulting MD Arjen de Bruin discusses the difference between behavioural coaching vs. training, unpacking the trends we can expect to see in 2023
It was former Colorado football coach Bill McCartney who said, “all coaching is, is taking a player where he can’t take himself.” And McCartney would know. In his 13-year tenure, he won just shy of 100 games, three Big 8s and a National Championship, earning him a well-deserved place in the Colorado Sports Hall of Fame.
Yet, within an organisational or business context, how can coaching take people where they are unable to go on their own?
Training vs. Coaching
Arjen de Bruin, Managing Director at OIM Consulting says that firstly, it is important to understand the difference between ‘coaching’ (specifically behavioural) and ‘training’. “...