Black Friday Archives - AfricaBusiness.com

19Nov

By Africa BusinessNo Comments

African News

Experts Warn of Common Black Friday Scams to Avoid

With Black Friday just around the corner, thousands of deals and discounts will be up for grabs on November 29th. Whether you're a savvy shopper hunting for bargains or getting a head start on holiday gift shopping, there will be plenty of irresistible offers to take advantage of. However, it's crucial to stay vigilant, as online scams tend to increase in the lead-up to major sales events. Cybercriminals often take advantage of the larger audiences drawn to websites by discounted prices and special offers, making it more important than ever to protect yourself from potential threats. Marco Farnararo, CEO and Co-Founder of BravoVoucher.co.uk, has shared his expert advice on how to identify and steer clear of Black Friday scams. Fake Websites Popular retai...

10Nov

By Africa BusinessNo Comments

South Africa News

State of the Retail Nation Q3: Consumer confidence starts to recover ahead of Black Friday

NIQ South Africa has released its latest State of the Retail Nation analysis for the first nine months of 2024, showing healthy revenue prospects for the FMCG and Tech & Durables retail sectors. The report highlights a positive shift in consumer sentiment throughout the year, setting the stage for healthy sales growth during the Black Friday and festive season periods. NIQ’s data shows that 42% of South African consumers believe they are in a better financial position than they were a year ago. However, higher costs of living, low wage growth and unemployment continue to be a challenge for many. Among the 33% that report they feel worse off, the reasons for this sentiment included increased living costs (80%), the economic slowdown (54%), and concerns regarding job security (39%). Z...

Green is the new Black: Balancing the environmental cost of Black Friday

14Nov

By Africa BusinessNo Comments

South Africa News

Green is the new Black: Balancing the environmental cost of Black Friday

Black Friday has gone from being a uniquely American event to a near global phenomenon, and, like all consumption at scale, it has environmental consequences. The upside: There’s a new way for online retailers and consumers to reduce their environmental impact, says Steffen Burrows CURBON Co-founder and Director. In trying economic times, Black Friday offers some genuinely big discounts for consumers in search of a deal. For retailers feeling the pinch, 25 November is an opportunity to increase traffic and boost sales. The answer isn’t for people to stop buying the products and services they need and enjoy; rather, being more conscious of the impact those purchases have, and taking steps to lessen that impact is. Being a conscious consumer is now as simple as adding between 2 and 5% to ...

10Dec

By Josephine WawiraNo Comments

Kenya News, Main, South Africa News

How Black Friday is giving Africa’s economy a lift

It is quite phenomenal how in recent years, both ecommerce players and retailers have used Black Friday to sweep thrifty shoppers off their feet. So much that the shopping event is no longer restricted to a single-day shopping spree but has rather taken over the entire month to become Black November. If you drove around the streets of Nairobi, Lagos and Johannesburg for instance, the number of billboards showing discounted Black Friday sales as well as digital advertisements are proof of the retailers’ craze to maximize consumer spend during the BF period. Undoubtedly, the ripple effect that Black Friday sales have on African economies cannot be overlooked. According to Black Friday Global, a marketing website, Black Friday sales are 1,331% and 1,952% higher than average-day sales in the c...