Wednesday, November 20African Digital Business Magazine

Tag: black friday deals

African News

Experts Warn of Common Black Friday Scams to Avoid

With Black Friday just around the corner, thousands of deals and discounts will be up for grabs on November 29th. Whether you're a savvy shopper hunting for bargains or getting a head start on holiday gift shopping, there will be plenty of irresistible offers to take advantage of. However, it's crucial to stay vigilant, as online scams tend to increase in the lead-up to major sales events. Cybercriminals often take advantage of the larger audiences drawn to websites by discounted prices and special offers, making it more important than ever to protect yourself from potential threats. Marco Farnararo, CEO and Co-Founder of BravoVoucher.co.uk, has shared his expert advice on how to identify and steer clear of Black Friday scams. Fake Websites Popular retai...
South Africa News

State of the Retail Nation Q3: Consumer confidence starts to recover ahead of Black Friday

 NIQ South Africa has released its latest State of the Retail Nation analysis for the first nine months of 2024, showing healthy revenue prospects for the FMCG and Tech & Durables retail sectors. The report highlights a positive shift in consumer sentiment throughout the year, setting the stage for healthy sales growth during the Black Friday and festive season periods. NIQ’s data shows that 42% of South African consumers believe they are in a better financial position than they were a year ago. However, higher costs of living, low wage growth and unemployment continue to be a challenge for many. Among the 33% that report they feel worse off, the reasons for this sentiment included increased living costs (80%), the economic slowdown (54%), and concerns regarding job security (39%). Z...