Sunday, November 24African Digital Business Magazine

Tag: brands

African News

Investors Applaud Hershey’s Vow To Source 100% Certified Cocoa By 2020

  Move to certify entire product line seen as significant step to eradicate trafficking and forced child labor on cocoa farms and plantations   NEW YORK, Oct. 11, 2012 /PRNewswire-USNewswire/ -- Today, the Interfaith Center on Corporate Responsibility, a shareholder coalition that engages companies on labor and human rights standards in global supply chains, commends the Hershey Company for its commitment to certify all its cocoa by a third party by 2020. With a 43% share of the U.S. chocolate market, the investors view Hershey's decision as an important advancement that is certain to influence the industry and result in more sustainable cocoa farming and production. Said Chris Meyer of Praxis Mutual Funds and co-convener of the Hershey dialogue, "Seventy percent of the worl...
Science, South Africa News

Life Technologies and SATuRN Collaborate to Increase Access to HIV Testing in Africa

  CARLSBAD, Calif., July 24, 2012 /PRNewswire/ -- Life Technologies Corporation (NASDAQ: LIFE ) today announced a collaboration with the Southern African Treatment and Resistance Network (SATuRN – http://www.bioafrica.net/saturn) on sequencing-based diagnostics for HIV-infected individuals in Africa. Antiretroviral (ARV) drugs are becoming increasingly available in the developing world, due to facilitation by both governmental and non-governmental organizations, as well as reductions in price and international trade restrictions by pharmaceutical companies. Resistance to these drugs develops in many HIV-infected individuals, however, and resistance is therefore coming to the forefront of the global health agenda. Resistance can be monitored by genetic sequencing of two viral gen...
African News, South Africa News

SA’s Top Restaurant Brands

Spur has been identified as SA’s leading restaurant brand, according to the results of a survey conducted by Acentric Marketing Research. The survey was conducted in the first quarter of 2012 and included 21 restaurant-chain brands. The survey was conducted amongst a scientifically selected sample of 364 online panelists, and has a margin of error of 5.2% (see technical note). In total, 21 restaurant brands were ranked according to the ABM (Acentric Brand Model) Index. The top five most powerful brands were identified as: Spur with the largest ABM index score of 15%, closely followed by KFC (14%), Mug & Bean (12%), McDonalds (9%) and Woolworths (8%). “The ABM Index is a proven index of brand equity, which strongly correlates with market share (0.9 correlation). The ABM Index in essence...