Magpie Instincts: Gathering Market Intelligence for Better B2B Strategies

With care, it gathers these shiny treasures and stores them in its nest. Now, think of your business as this magpie, but instead of trinkets, you’re collecting valuable market insights. In today’s fast-paced B2B environment, companies that effectively gather and utilise these ‘shiny’ insights secure a clear advantage in decision-making and long-term growth.

Mind the gap: Narrowing the distance to your organisation’s desired data maturity starts with your people

In an era defined by information and innovation, businesses all understand the importance and value of data. However, the true potential lies not just in its collection, but in leveraging it as a strategic asset.  Lee Wearne, Data Strategist at Insight Consulting, unravels the key to unlocking your organisation’s data maturity in his article. Lee emphasises the critical role of people, along with processes, and technology in leveraging data as a strategic asset.