business efficiency Archives - AfricaBusiness.com

10Nov

By Africa BusinessNo Comments

Business, South Africa News

Magpie Instincts: Gathering Market Intelligence for Better B2B Strategies

By Kara Dean, Outbound Marketing and HubSpot Administrator With care, it gathers these shiny treasures and stores them in its nest. Now, think of your business as this magpie, but instead of trinkets, you're collecting valuable market insights. In today’s fast-paced B2B environment, companies that effectively gather and utilise these ‘shiny’ insights secure a clear advantage in decision-making and long-term growth. Uncovering Valuable Insights: What is Market Intelligence? Market intelligence involves gathering, analysing and applying information relevant to a company’s market, including customers, competitors, industry trends and regulations. It plays a crucial role in the B2B world, where decisions are complex and stakes are high. Market intelligence equips companies with a better un...

27Nov

By Africa BusinessNo Comments

Tech

Mind the gap: Narrowing the distance to your organisation’s desired data maturity starts with your people

By Lee Wearne, Data Strategist at Insight Consulting In an era defined by information and innovation, where there’s more competition than ever before, businesses all understand the importance and value of data. However, collecting and storing data is one thing, but positioning it as a strategic business asset that can fuel effective and intelligent decision-making requires a high level of organisational data maturity. Data maturity is best described as a measure of how well an organisation uses its data to achieve its goals. When you start measuring an organisation’s data maturity you set a benchmark that can be used for comparison during future tests. The objective, then, is to ensure that an organisation’s data maturity is moving in the right direction, and if it is not, to make t...

6Nov

By Africa BusinessNo Comments

Business

Building a technology business for the people, by the people

As technological advancements and market dynamics continue to evolve, staying ahead of the curve is no easy feat. For Senzo Mbhele, Managing Director at Tarsus On Demand, the vision for the future is rooted in the belief that a successful business should be built ‘for the people, by the people’. What does the future hold for players in the cloud space? What is going to flip the switch between merely surviving and ultimately thriving? The key, Mbhele believes, lies in the hands of people who have been equipped to adapt and to face change with a sense of anticipation, rather than a fear of the unknown. Change, he believes, is not a technology concern. Rather, it is an area of great potential for people. According to Mbhele, the Tarsus On Demand approach to building and growing a thriving ...

3Nov

By Africa BusinessNo Comments

Business

New study reveals which industries will make the most money from Daylight Saving Time ending – transport crowned top

A new study has identified which job sectors will be generating extra profit in the lead up to Christmas, with the transportation and utility industry crowned top The analysis is based on the proportion of night shift workers in each industry who will benefit most from enhanced productivity and an extra hour’s pay Retail workers also stand to benefit from an extra hour of work, putting the industry in prime position for Black Friday later this month A business expert encourages employers to reimburse night shift workers for the extra hour, and offers tips to improve sleep routine throughout winter With daylight saving time coming to an end this weekend, a new study has revealed the industries most likely to earn more money as the result of an extra hour’s work. Many businesses...

4Apr

By Africa BusinessNo Comments

Tech

Connecting people and spaces through technology: smart collaboration drives productivity in an evolving workplace

By Warren Miller, Solutions Architect at Altron Managed Solutions As everyone knows, the business world is going through an accelerated evolution, where technology is being implemented to drive efficiencies across businesses. This is also true for communication and collaboration tools and platforms. While many tools most certainly are customer-facing, technology has come a long way in enabling better collaboration, inclusiveness and productivity among employees - which ultimately affects the bottom line. There is definitely a noticeable trend across industries that unified communication and collaboration strategies are converging, where businesses are looking at paying for a single licence across everything, as opposed to paying for a host of licences across different platforms or techno...

Retailers Can Drive Commerce Experiences Via Mobile Messaging, New Clickatell Research Shows

13Nov

By Africa BusinessNo Comments

African News

Retailers Can Drive Commerce Experiences Via Mobile Messaging, New Clickatell Research Shows

Clickatell (www.Clickatell.com), the Chat Commerce and business messaging leader, announced the results of its latest Chat Commerce Trends Report: Retail Edition, which reveals new findings about how today’s consumers prefer to communicate and make purchases with retail companies through mobile and chat messaging conversations. The report, which fielded responses from over 1,000 participants, found that 95% of customers now make retail purchases on their smartphones and 78% of consumers want to use mobile messaging with retail companies for convenience. To better understand how consumers communicate with retail brands, Clickatell’s new research found considerable interest in personalized and convenient commerce experiences through mobile messaging conversations. As global retailers head i...

24Mar

By Africa BusinessNo Comments

Business, South Africa News, Tech

Tony Houldsworth joins Omnisient Advisory Board

Technology industry veteran and Group President of Flooid – a leading unified commerce platform for the retail and hospitality sectors - joins Omnisient’s Advisory Board to support and accelerate international expansion plans. Omnisient, Africa's privacy compliant data collaboration platform, welcomes Tony Houldsworth as member of its Advisory Board. Tony has consistently been at the forefront of retail commerce technology and as Group President of Flooid leads the vision and strategy for one of the world’s most advanced unified commerce platforms. Omnisient is a privacy preserving data collaboration platform that allows businesses from retail, healthcare, finance, and other major verticals to safely share and monetise their consumer insights without compromising security, losing con...

Five ways CRM can help your sales team close more deals

15Mar

By Africa BusinessNo Comments

Business, Tech

Five ways CRM can help your sales team close more deals

When you give your sales team the right tools to effectively and efficiently manage clients and build a relationship with them, you positively impact your bottom line. 1Stream’s smart CRM is specifically designed to do just that and has helped transform organisations across various sectors in Southern Africa, which understand the value of building meaningful connections with their customers. Here’s how our smart CRM solution can help empower your sales team: Everything they need in one place Sales teams are under continual pressure to do more, faster. An effective CRM platform means all information related to clients and sales is securely stored on one platform that can be easily accessed, anywhere at any time. 1Stream’s innovative CRM platform removes the guesswork for your sal...

7Dec

By Africa BusinessNo Comments

Business, Tech

Netcore Cloud is the Only Customers’ Choice in Multichannel Marketing Hubs and Top Customers’ Choice for Email

Gartner Peer Insights 2021 “Voice of the Customer” has recognised the company based on Overall Rating, User Interest and Adoption Globally recognised martech SaaS company, Netcore Cloud, has announced that it has been named, Customers’ Choice in Gartner Peer Insights “Voice of the Customer” 2021 reports for Multichannel Marketing Hub & Email Marketing. According to the report, For Multichannel Marketing Hubs, Netcore Cloud is the only vendor to receive customers' choice distinction, among the 17 analysed, which includes prominent players such as Adobe, Salesforce, SAP, Pega, to name a few. Additionally, the company has also featured in the Top 3 for Email Marketing thereby also gaining Customer’s Choice here. Last year, Netcore Cloud was featured as one of the top 3 Multichannel Mark...

29Nov

By Marilyn MoodleyNo Comments

Business, South Africa News, Tech

How software decisions can reduce business costs

By: Marilyn Moodley - Country Leader for South Africa and WECA (West, East, Central Africa) at SoftwareONE The IDC forecasts that South Africa’s IT spend will be $12.78 billion (R197 billion) in 2021, an increase of 5.2% over the previous year. One of the biggest contributors to this figure is software and cloud spend, which has grown exponentially since the start of the pandemic. As organisations rushed to enable remote working, many companies hastily procured software without being fully informed of their longer-term needs. This has potentially resulted in rigid multi-year contracts, overspend on licensing, limited processes in place to manage and control usage and therefore spend, leading to severe implications for future budgets. As the local business world settles into a ...