C-suites should drive data strategies to avoid disconnect with business strategy
Enterprises must prioritise security, governance and user adoption for successful implementation
By Lee Wearne, Senior Business Intelligence Consultant at Insight Consulting
The urgency of implementing enterprise data management strategies comes from an acute awareness that businesses need to put their data to work effectively to influence business decisions and efficiency, and ultimately help steer the direction of the business. C-suites understand that this urgency is not a fad, that an effective enterprise data strategy is a fundamental component of their digital transformation journeys.
However, unless the data strategy is driven from the top of the organisation, there will - at some point - become a discrepancy between the business and data strategy. This disconnect can result i...