A modern CCM platform facilitates speed to market without the need to ditch legacy systems
Mark Todes, Director and Co-founder of GhostDraft
Modern enterprises largely acknowledge that in the hyper competitive digital world, customers have options and remain loyal out of choice. With this in mind, it is crucial for businesses to invest in modern and agile communication tools. However, many enterprises are delaying this crucial move as they have either extended the life of their legacy systems or are enduring painfully long implementations.
It need not be an either-or discussion. There is no need to sacrifice modern customer communication because of a legacy core system or complex digital implementation. A modern customer communication management (CCM) system works equally as well with legacy core or modern integrated systems. Beyond this, it gives enterprises something akin to...