‘Sh’boom’ heralds launch of major new Standard Bank TV campaign
Standard Bank has launched the next phase of its brand campaign “Moving Forward” including a major television commercial that captures key moments in world history, demonstrating progress and the positive emotion people feel when they move forward.
The campaign, developed by the group’s advertising agency TBWA\Hunt\Lascaris, will flight in South Africa and other African markets where Standard Bank has a presence.
The 60 second commercial follows a series of global events - from the first flight in the early 1900’s to the first democratic elections in South Africa. These moments capture significant social change and technology advances that have moved the world and humanity forward in a positive way.
The famous tune “Sh’boom” by The Crew Cuts, which enjoyed nine weeks at Number...
