With Coal & Energy Transition Day taking place this month, the discussion around sustainability in coal mining ramps up, as the sector grapples with the desire and responsibility to lower its carbon footprint – while not losing its very reason for existence. In the opinion article, Arjen de Bruin, Group CEO at OIM Consulting, weighs in on the plight facing coal mines and in fact, all corporates who might have realised that the journey towards greening their operations needs to be done responsibly, sustainably – and that is should be viewed as a marathon, not a sprint. And most importantly, why you need to take your people along on this journey.