Green is the new Black: Balancing the environmental cost of Black Friday
Black Friday has gone from being a uniquely American event to a near global phenomenon, and, like all consumption at scale, it has environmental consequences. The upside: There’s a new way for online retailers and consumers to reduce their environmental impact, says Steffen Burrows CURBON Co-founder and Director.
In trying economic times, Black Friday offers some genuinely big discounts for consumers in search of a deal. For retailers feeling the pinch, 25 November is an opportunity to increase traffic and boost sales. The answer isn’t for people to stop buying the products and services they need and enjoy; rather, being more conscious of the impact those purchases have, and taking steps to lessen that impact is. Being a conscious consumer is now as simple as adding between 2 and 5% to ...