FMCG and Tech & Durable goods saw a 4.1% YoY increase in value in Q3 2024, driven primarily by FMCG growth, while Tech & Durable goods recovered after experiencing flat growth in previous quarters. FMCG spending totaled R183 billion, with Tech & Durable goods reaching R31 billion in value.
Tag: consumers
South African consumers feel the big squeeze: 99% have changed their FMCG shopping habits to save money
According to NIQ, 44% of South African consumers feel they are in a worse financial position this year compared to a year ago. Of those respondents, 82% say that increased costs of living are to blame for their recent financial struggles, up from 76% a year ago. Nearly two-thirds (62%) state they are worse off due to the economic slowdown, up from 57% a year ago. These findings appeared in “Consumer Outlook 2024″, the latest NIQ Thought Leadership report capturing the mindset and sentiment of consumers around the world.
Tapping into Africa’s fast-growing consumer market: Insights backed by technology
Connecting African consumers to companies like Uber and Diageo through cutting-edge consumer insights With household consumption and urbanization increasing on the continent, Africa represents a veritable […]