CRM Archives - AfricaBusiness.com

Five ways CRM can help your sales team close more deals

15Mar

By Africa BusinessNo Comments

Business, Tech

Five ways CRM can help your sales team close more deals

When you give your sales team the right tools to effectively and efficiently manage clients and build a relationship with them, you positively impact your bottom line. 1Stream’s smart CRM is specifically designed to do just that and has helped transform organisations across various sectors in Southern Africa, which understand the value of building meaningful connections with their customers. Here’s how our smart CRM solution can help empower your sales team: Everything they need in one place Sales teams are under continual pressure to do more, faster. An effective CRM platform means all information related to clients and sales is securely stored on one platform that can be easily accessed, anywhere at any time. 1Stream’s innovative CRM platform removes the guesswork for your sal...

1Nov

By Africa BusinessNo Comments

Tech

Half of enterprises cannot trust their CRM data for a single source of truth on customers

Independent research shows firms are lacking basic data management capabilities; CRM data is of limited use Half of large enterprises worldwide (47%) feel they cannot rely on their CRM data to provide a single source of truth regarding customer data, according to the State of Enterprise CRM Data Management: 2021 study released in October. Commissioned by Odaseva, the #1 enterprise data platform for Salesforce, the study reveals that high expectations for actionable insights from CRM data are rarely being met. Although over eight out of 10 organizations (85%) say they are prioritizing data insights for business decision-making, roughly half that number (44%) are unable to perform advanced customer analytics with CRM data. A similar number (40%) are unable to use CRM data to drive improve...

19Jul

By Africa BusinessNo Comments

Business, South Africa News

Good customer retention tactics translate to brand loyalty and profitability for SMEs

There is a good reason why the saying goes “first impressions last” and this is particularly important for small businesses. Once they’ve connected with a new customer, businesses should focus on offering high-quality delivery over the long-term. It begins with a client's first interaction with businesses or brands and continues throughout the lifetime of the relationship. According to Tom Stuart, Chief Marketing Officer of SME lender, Lulalend, there are five practical ways in which businesses can improve customer retention. Managing expectations, ensuring top-of-mind awareness, good communication, implementing support measures, and putting in place a rewards program. Stuart explains that top-of-mind awareness is a key metric in the development of sound retention strategies and will ultim...

16Mar

By Africa BusinessNo Comments

Nigeria News, Tech

erpSOFTapp Odoo; Nigeria joins the league of Gold Partners with V14 Certification

The integration of smart business applications is on the rise in Nigeria, especially in the last year due to the COVID 19 pandemic. One of such application is the Odoo business app. Formally known as Open ERP (Enterprise Resource Planning), Odoo made its debut in Nigeria in 2015. Since then, the integration of the much sort after business app has grown exponentially with small, large and medium sized companies seeking the service of qualified Odoo professionals. Finding a fully certified Odoo professional locally was daunting. This changed in 2018 thanks to erpSOFTapp, a company based in Lagos, Nigeria which won the best partner Africa award in 2018 and 2019. erpSOFTapp, has joined the 11.9% certified V14 Odoo gold partners. Nigeria can now boast of being a part of the low 2.4% that have a...

16Feb

By Africa BusinessNo Comments

Business, South Africa News, Tech

Avoiding common mistakes while crafting the ultimate customer experience

Creating a memorable customer experience is fast becoming a top priority for businesses – and for good reason, says Reynhardt Uys, Chief Experience Officer, Immersion Group. He notes that customers no longer base their loyalty on price or product alone. Instead, they stay and spend, with companies based on the overall experience they receive. “Quite simply, organisations who fail to adopt a customer-centric approach risk lagging behind competitors who have already become customer-obsessed.” While research shows 86% of buyers are willing to pay more for a great customer experience, Uys says there are several common mistakes that can derail efforts at personalisation and the customer journey. “Developing an unmatched customer experience involves applying the most appropriate methodologies an...