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Five ways CRM can help your sales team close more deals

15Mar

By Africa BusinessNo Comments

Business, Tech

Five ways CRM can help your sales team close more deals

When you give your sales team the right tools to effectively and efficiently manage clients and build a relationship with them, you positively impact your bottom line. 1Stream’s smart CRM is specifically designed to do just that and has helped transform organisations across various sectors in Southern Africa, which understand the value of building meaningful connections with their customers. Here’s how our smart CRM solution can help empower your sales team: Everything they need in one place Sales teams are under continual pressure to do more, faster. An effective CRM platform means all information related to clients and sales is securely stored on one platform that can be easily accessed, anywhere at any time. 1Stream’s innovative CRM platform removes the guesswork for your sal...

Half of enterprises cannot trust their CRM data for a single source of truth on customers

Independent research shows firms are lacking basic data management capabilities; CRM data is of limited use Half of large enterprises worldwide (47%) feel they cannot rely on their CRM data to provide a single source of truth regarding customer data, according to the State of Enterprise CRM Data Management: 2021 study released in October. Commissioned by Odaseva, the #1 enterprise data platform for Salesforce, the study reveals that high expectations for actionable insights from CRM data are rarely being met. Although over eight out of 10 organizations (85%) say they are prioritizing data insights for business decision-making, roughly half that number (44%) are unable to perform advanced customer analytics with CRM data. A similar number (40%) are unable to use CRM data to drive improve...

Good customer retention tactics translate to brand loyalty and profitability for SMEs

There is a good reason why the saying goes “first impressions last” and this is particularly important for small businesses. Once they’ve connected with a new customer, businesses should focus on offering high-quality delivery over the long-term. It begins with a client's first interaction with businesses or brands and continues throughout the lifetime of the relationship. According to Tom Stuart, Chief Marketing Officer of SME lender, Lulalend, there are five practical ways in which businesses can improve customer retention. Managing expectations, ensuring top-of-mind awareness, good communication, implementing support measures, and putting in place a rewards program. Stuart explains that top-of-mind awareness is a key metric in the development of sound retention strategies and will ultim...