Daniel Levy, Co-Founder of ad and data-tech platform Flow, believes the answer to staying competitive lies in first-party data. By harnessing the power of data already at their fingertips, local retailers can target customers more precisely and get the most out of their marketing budget. Levy, alongside experts like Woolworths’ Zack Nossel, reveals how brands can use data-driven insights to create hyper-targeted offers and boost sales in the weeks ahead.
Tag: customer data
Cultivating a Culture of Data Quality in the Data Management Lifecycle
In the piece, Upuli de Abrew, Co-Founder & Director at Insight Consulting shares her insights for businesses looking to cultivate a Culture of Data Quality in their Data Management Lifecycle.
Third-party cookies are crumbling
We are witnessing a pivotal moment in the digital landscape as third-party cookies are becoming obsolete. This shift, underscored by Google’s announcement to discontinue third-party cookies in the third quarter of 2024, has profound implications for marketers, advertisers, and consumers alike. With the convergence of stringent data privacy laws and heightened consumer privacy concerns, the era of relying on third-party cookies is giving way to a new paradigm centered around first-party data. This change not only empowers consumers with enhanced privacy controls but also challenges marketers to recalibrate their strategies.
Half of enterprises cannot trust their CRM data for a single source of truth on customers
Independent research shows firms are lacking basic data management capabilities; CRM data is of limited use Half of large enterprises worldwide (47%) feel they cannot […]