customer data Archives - AfricaBusiness.com

14Oct

By Africa BusinessNo Comments

Business, South Africa News

3 strategies to maximise your Return On Ad Spend this retail season

Use first-party data to get personal in all the right ways, says Flow founder South Africa’s year-end retail season has officially kicked off, and with Black Friday, the December holidays, and Back to School campaigns around the corner, brands are under pressure to cut through the digital noise. As global giants with enormous advertising budgets expand into the local market, it’s clear that old marketing strategies won’t cut it anymore. To stay competitive, local brands need to turn to a powerful tool – one that’s already at their fingertips, according to Daniel Levy, Co-Founder of ad and data-tech platform Flow. “When it comes to connecting directly with your customers,” he says, “first-party data is the biggest weapon in your arsenal.” What is first-party data and why is it gold? F...

20Aug

By Africa BusinessNo Comments

Tech

Cultivating a Culture of Data Quality in the Data Management Lifecycle

By Upuli de Abrew, Co-Founder and Director at Insight Consulting As it is in the natural world, data also experiences a lifecycle, from gestation through birth, metamorphosis, maturity and eventual death. Just as a young bird needs to be taught to fly and a lion cub must be taught to hunt, data also needs care and direction from custodians. However, unlike nature, data will rarely be able to stand on its own and instead need constant tending from its custodians, known as data stewards, throughout the entire data management lifecycle (DML). The data management lifecycle comprises data collection, data ingestion, data storage, data usage, data maintenance, data archiving and data destruction. Effective data stewards spend a great deal of time ensuring that data quality is maintained throu...

13May

By Africa BusinessNo Comments

Main, South Africa News, Tech

Third-party cookies are crumbling

The days of relying on third-party cookies for insight into consumers are gone and have been replaced by first-party data trends and opportunities. Delivering his keynote speech at PPW in Bangkok, Gil Sperling, co-Founder and CEO of data-driven adtech company, Flow, stressed the urgency for portals and marketplaces to get to grips with this shift and to capitalise on the massive revenue opportunity that it presents. With Google's announcement that it will discontinue cookies in the third quarter of 2024, the convergence of stringent laws and heightened data privacy concerns, this inevitable change has accelerated. For consumers, this heralds a new era of empowerment, offering heightened privacy, control, and more explicit consent. For marketers and media professionals, however, this sei...

1Nov

By Africa BusinessNo Comments

Tech

Half of enterprises cannot trust their CRM data for a single source of truth on customers

Independent research shows firms are lacking basic data management capabilities; CRM data is of limited use Half of large enterprises worldwide (47%) feel they cannot rely on their CRM data to provide a single source of truth regarding customer data, according to the State of Enterprise CRM Data Management: 2021 study released in October. Commissioned by Odaseva, the #1 enterprise data platform for Salesforce, the study reveals that high expectations for actionable insights from CRM data are rarely being met. Although over eight out of 10 organizations (85%) say they are prioritizing data insights for business decision-making, roughly half that number (44%) are unable to perform advanced customer analytics with CRM data. A similar number (40%) are unable to use CRM data to drive improve...