Customer Experience Management Africa Archives

NielsenIQ has integrated consumer panel and retail measurement data into NIQ Discover – enhancing the cloud-based platform’s ability to help brands and retailers differentiate and succeed in a competitive market. High quality consumer panel data brought to life through on-demand technology now live in all 23 NIQ panel markets across North America, Europe, Asia, Pacific, South Africa and Latin America NielsenIQ (NIQ) announced the integration of Consumer Panel and Retail measurement data into its NIQ Discover platform, providing retailers and brands the Full View™ on a single platform. NIQ Discover enhances the client experience by leveraging a new cloud-based architecture and aggregation engine that provides faster data access and greater user flexibility. NIQ's Discover platform fo...

Creating a memorable customer experience is fast becoming a top priority for businesses – and for good reason, says Reynhardt Uys, Chief Experience Officer, Immersion Group. He notes that customers no longer base their loyalty on price or product alone. Instead, they stay and spend, with companies based on the overall experience they receive. “Quite simply, organisations who fail to adopt a customer-centric approach risk lagging behind competitors who have already become customer-obsessed.” While research shows 86% of buyers are willing to pay more for a great customer experience, Uys says there are several common mistakes that can derail efforts at personalisation and the customer journey. “Developing an unmatched customer experience involves applying the most appropriate methodologies an...

Tag: Customer Experience Management Africa

NielsenIQ integrates Consumer Panel and Retail measurement data into its NIQ Discover platform – providing clients with a powerful connected user experience

Avoiding common mistakes while crafting the ultimate customer experience