With data breaches tracked by the Identity Theft Resource Center (ITRC) rising from 1,860 incidents in 2021 to 3,205 in 2023, affecting over 353 million people, a strong response strategy is urgently needed. Richard Frost, Head of Consulting at Armata, emphasises the significance of investing in the “what happens next” aspect of cybersecurity. Important points to consider are the risks associated with paying ransoms, the role of digital forensics, and the necessity of proactive prevention measures.