Tag: data

Digital sovereignty: the key to data control, security, and independence

Working with data can be a blessing and a curse. While it is the definitive factor that empowers digital transformation efforts, aids decision-making and stores an organisation’s most valuable and confidential assets, dealing with data is often a business’ greatest challenge. As the world’s dependence on data grows and the threat of cyberattacks increases, businesses need solutions that will them manage, govern, and safeguard their data more efficiently – and this is where digital sovereignty comes in.

3 strategies to maximise your Return On Ad Spend this retail season

Daniel Levy, Co-Founder of ad and data-tech platform Flow, believes the answer to staying competitive lies in first-party data. By harnessing the power of data already at their fingertips, local retailers can target customers more precisely and get the most out of their marketing budget. Levy, alongside experts like Woolworths’ Zack Nossel, reveals how brands can use data-driven insights to create hyper-targeted offers and boost sales in the weeks ahead.

Beyond bytes: A socio-technical approach to data management is crucial in our decentralised world

The world is more polarised than ever before, with global conflict and geopolitical tensions drawing strong lines between regions and even within countries. These tensions are leading the world towards a trend of de-globalisation on a scale not many anticipated as recently as 10 or 20 years ago. The effect of this is that power and data are becoming fragmented. The answer lies in a socio-technical approach to data management. Lee discusses this approach in his article.